The CORT Group is particularly adept at helping clients drive top line revenue. Forces are at work that increasingly make engaging customers and prospects more challenging. Demographic, economic and technology influences continue to challenge the traditional channels for reaching customers and influencing decisions. Decision makers are increasingly more insulated from traditional methods of influence:
− Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge. (Forrester Research)
It’s no surprise we struggle to engage customers and prospects where speed is the new economy. Today, 3 out of 4 buyers use social media to make buying decisions (BPM).
By 2020, the customer will manage 85% of its relationships with an enterprise without interacting with a human (Gartner)
At the highest level, your go-to-market strategy is the single guiding entity for driving growth. The tactics must closely align with your strategy and deliver consistent value messaging across all channels.To compete, small and mid-market companies must have agile, integrated and optimized sales and marketing people and functions. SMB companies have the same need for strategy as larger enterprises, but often lack resources.